BizBash
Manhattan's Griffin is transformed as Target celebrates the launch of it's exclusive edition of the Black Eyed Peas' latest album, THE E.N.D.
For booking & inquiries, contact R. Jack Balthazar
Photography Line 8
The press wall at the step and repeat featured the album cover, Target bull's-eyes, and the band's logo.
Each guest left with a copy of the Target exclusive deluxe edition of the Peas' new album, The E.N.D.
Specialty cocktails served at the bar included the Target Tonic, a mixture of vodka and an energy drink.
Instead of using the DJ booth on the venue's second level, producers built a stage on the dance floor for a more intimate performance.
Producers worked the club's giant crystal chandelier and mirrored ceiling into the event's futuristic decor.
To give guests and the artists more seating in the club, Caravents brought in booths and banquets to line the walls of the venue.
Metallic palm fronds and tubes of fluorescent lights punctuated the futuristic floral arrangements in transparent glass vases.
