Rather than partition the V.I.P. areas from the rest of the crowd, the cabanas opened onto the dance floor.

The glowing bar's changeable LEDs shifted from blue to lavender throughout the night.

Bringing in a sponsoring automobile, like the Saturn Vue, isn't something Us Weekly could pull off in a Los Angeles club.

V.I.P. areas featured Ciroc and BlackBerry displays for celebrities to play with.

The projections, created and edited in-house at Caravents, contained sponsor logos, photos of the honorees, and images of classic Hollywood.